The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
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| 著者名 | Al Ries/Jack Trout |
| 出版社名 | HARPERCOLLINS |
| ISBNコード | 9780887306662 |
| 発売日/出版年度 | 1994年 |
商品説明
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.