Competitive Strategy: Techniques for Analyzing Industries and Competitors
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| 著者名 | Michael E. Porter |
| 出版社名 | FREE PR |
| ISBNコード | 9780684841489 |
| 発売日/出版年度 | 1998年 |
商品説明
Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete more successfully.