A Technique for Producing Ideas
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著者名 | James Young |
出版社名 | MCGRAW HILL BOOK CO |
ISBNコード | 9780071410946 |
発売日/出版年度 | 2003年 |
商品説明
A McGraw-Hill Advertising Classic"A Technique for Producing Ideas "reveals a simple, sensible idea-generation methodology that has stood the test of time.First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.